The Dogma of Advertising & Consumerism: What freedom are we calling for? P.4/5

As the call for freedom in the Middle-East cements itself into Western culture, some of us continue to question the extent to which a culture so consumed in consumerism is able to make such a call. This is considered in light of major and more nuanced social and psychological problems that arise from such ‘freedoms.’ In what follows I wish to highlight a few of these disturbances, which are often overlooked.

It’s not clear how many advertisements we are exposed to every day. Taking into account the average hours of TV viewing, radio listening, newspapers/magazine reading, internet surfing, public street and transport use; common estimates range from around 250 per day on the conservative side, to 3000 and above. Regardless of which is more accurate, there’s no doubt that being exposed to adverts is an extremely significantly common and almost necessary part of human experience in the modern world.

As…

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